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VELVET CONCEPTS

Velvet Concepts

Brand Identity, EDM, Packaging, Website
VELVET CONCEPTS

VELVET CONCEPTS

Velvet Concepts is a cosmetics line that aims to create a highly curated range of the most luxurious beauty products possible for the modern woman. They are dedicated to making women of all ages feel and look their best.

The aim was clear, Velvet Concepts is to be a luxe and premium brand that wasn't 'clinical' or 'cold'. My role was to continue developing the visuals of the brand which included artwork for point of sale, website and EDM design and assisting with art direction.

Website: Velvet Concepts
Portrait Photographer: Michael Naumoff
Lifestyle Photographer: Martina Gemmola
MUA: Gillian Campbell
Stylist: Stefanie Ingram

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