Observatory Hill is one place in Sydney that most people don't know about. You either stumble across it accidentally or never venture there at all. This brand proposal aims to solve that problem by incorporating its rich history as a scientific research facility into a design system suited for the modern day.
As a team we've created a brand book and various collateral. Of course this theme would serve as the basis of our proposal and be flexible enough to accommodate all visitors to the site including families, children and individuals. The goal was to unify all branding and reinvigorate the site.
Brand Identity Proposal